Focus groups are an excellent way to capture in-depth information on member or non-member likes, dislikes, desires and intentions. While surveys and other quantitative research methods produce statistically accurate input from a large sample, qualitative research such as focus groups allow you to probe responses for richer and more personal information.

Some examples of how focus groups can be used include:

• Onsite reaction and feedback to a conference or exhibition
• Likes and dislikes of communication and/or information pieces;
• Reaction to current or proposed membership benefit programs;
• Feedback on competitive organizations or products.

There are several types of focus group formats including the traditional, in-person group, online groups or telephone groups. Each of these formats has pluses and minuses depending on the specific project goals, time frame and budget.

For more information on your focus group options, please click on this link to complete a contact information form and we’ll get back to you within 36 hours.